Every remarkable space begins with a strong foundation. At Superior Flooring, we combine premium flooring products with knowledgeable guidance, expert installation, and personalized service to create spaces that are both beautiful and built to last. From your first visit to the final installation, every detail is thoughtfully managed, ensuring a seamless experience and results that enhance the comfort, style, and lasting value of every space.
At Superior Flooring, we believe choosing new flooring should be an enjoyable and stress-free experience. That's why we offer an extensive in-stock selection, access to trusted manufacturers, and a wide variety of styles to suit every vision and budget. Whether you're refreshing a single room or planning a larger project, our goal is to provide a smooth, efficient process that fits your renovation schedule. It's all part of ensuring every customer receives the quality, service, and support that define Superior Flooring.
At Superior Flooring, excellence is more than a goal—it's the standard that has guided us from the very beginning. As a family-owned business, we've built our reputation on honesty, reliability, and an unwavering commitment to doing things the right way. Those principles continue to shape the way we serve our customers and the experience we strive to provide. Proudly serving Superior and the surrounding communities, we've earned our reputation by offering quality flooring, trusted advice, and exceptional service every step of the way.
Didn't find the answer you were looking for? Our team is here to help. Contact us today, and we'll be happy to answer your questions and help you find the right flooring solution.
Beautiful flooring begins with the right foundation. While style is an important part of the decision, it's equally important to consider how your flooring will perform in your space. From durability and moisture resistance to subfloor preparation and seamless transitions, our knowledgeable team will guide you through every consideration and help you choose flooring that's designed to look beautiful and perform for years to come.
Yes! Unlike many flooring retailers that rely primarily on special orders, we maintain an extensive in-stock inventory, allowing many customers to take their flooring home the very same day. That means you can start your project sooner without sacrificing quality or selection. If you're looking for a specific product or style, our team can also help you explore additional options from our trusted manufacturers.
Yes. Whether you're updating a single room or completing a large-scale renovation, Superior Flooring has the expertise to handle your project. We work with experienced in-house installers for many projects and partner with a network of trusted premium subcontractors for larger or more specialized installations. This allows us to deliver exceptional results while maintaining the high standards our customers expect.
Superior Flooring proudly serves customers throughout Superior, Duluth, and the surrounding communities of Northern Wisconsin and Northeastern Minnesota. We're proud to be a trusted destination for quality flooring across the Twin Ports region, welcoming homeowners, businesses, contractors, and property managers alike.
Amazing store with top notch staff and service. Honest prices and impeccable installation. Has a large variety of in stock flooring. I choose a glue down lvp they have the largest selection in the area. Commercial graded but for a residential setting. I will strongly recommend this store to everyone I know!!! 10 out of 10
William S.
The first time I went in to explore the options and process. I was extremely pleased with my custom giant rug and service. Just as fantastic with our second flooring job and I am about to go back for the third time. Knowledgble, friendly and they are happy to give tips on how to save money, or get the best option for the best price.
Nikki O.
I have gotten flooring from Superior Flooring for years, and can't recommend them enough. They have is a huge selection, and their prices are unbeatable. I have worked with them for everything from the flooring for a tiny bathroom project, to flooring for our entire new construction home, and have been extremely satisfied with each and every experience. The staff is very knowledgeable, helpful, and extremely easy to work with.
Susannah L.
I bought just over 1,000 Sq-ft of premium carpet and pad from them in late 2021 and was pleases with the price I ended up getting. The carpet is very nice and we're very happy with it, would come here again.
Jacob U.
Huge selection of flooring, friendly staff. The have crews that can install too, or have all the supplies to do it on your own.
Craig G.
Highly recommended, Had carpet replaced in a large house was done fast and extremely well, friendly and knowledgeable staff
J.A.
No obligations — let’s discuss your project and see how we can help!
Let one of our experts help you find the perfect floor!
Superior - 1021 Tower Avenue
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